Microsoft Clarity Consent and Universal Event Tracking
What is Microsoft Clarity?
Microsoft Clarity Consent Mode ensures websites obtain explicit user consent before collecting data, in compliance with privacy laws like the GDPR and the CCPA. These laws set requirements for user data collection, including explicit consent before tracking.
What is UET?
In parallel, Microsoft launched Universal Event Tracking (UET) in July 2023, a versatile mechanism for advertisers to monitor user behavior via a single site-wide tag. UET is essential for tracking conversions, analyzing behavior, and creating remarketing lists in Microsoft Advertising.
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Why These Tools Are Essential
Microsoft Consent Mode and UET align your practices with privacy regulations across the globe, avoiding penalties and ensuring ethical data handling. By using tools like Microsoft Consent Mode, you demonstrate your commitment to user privacy, enhancing your reputation and fostering trust among your audience.
Benefits of UET for advertisers
- Audience Targeting: Deliver ads to specific user segments based on consented data.
- Automated Bidding and Dynamic Remarketing: Optimize bids and retarget users with tailored ads.
- Performance Insights: Access valuable data like session durations, user engagement, and page views.
- Seamless Implementation: UET tags can be enabled without coding expertise, streamlining deployment.
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